Cold truth about hot markets
CNBC Squwak Box 02/12/10
Chris Zook appeared on CNBC Squawk Box Europe to discuss findings from the updated version of Profit from the Core and the importance for companies to focus on their core business in order to expand successfully instead of diversifying into various markets. "There is a cold truth about hot markets," he said. The segment is 6 minutes and 52 seconds in length.
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